Adding value through strategic alliance
Brownrigg Agricultural business growth has been driven by a culture of strong marketing, innovation, systemisation and alliance building.
Joint ventures with companies that share our values assists us to meet consumer demands for product quality and integrity, from sustainable and safe supply sources.
Building on our farming strengths, these joint ventures in complementary production, processing, marketing and service ensure that our end customers receive the highest level of product quality and responsiveness.
Partnerships are a hallmark of our business and have been forged across the areas of supply, processing, marketing and service, to deliver greater quality, capability and value to a widening customer base.
Firstlight Grassfed Wagyu is a programme that accesses cattle from top bloodlines, exclusively supplied by Wagyu Breeders Ltd. This has given Firstlight access to the best Wagu bulls and cows outside of Japan, to produce the succulent, juicy and tender taste of Wagyu.
Adding further value for the NZ farmer, we established joint ventures to form On Farm Research, providing farm-based applied research to the agricultural sector, and Farmax, the leading computer-based decision support system for pastoral farming.